Casino loyalty programs have considerably evolved over the time, changing how casinos interact with their players. In the past, these programs offered basic rewards such as free meals or hotel lodgings. However, in recent years, casinos have adopted more sophisticated systems to enhance player retention and happiness. According to a 2023 analysis by the American Gaming Association, loyalty programs are now a crucial element in attracting new customers and retaining existing clients. One significant instance is MGM Resorts, which revamped…
The Impact of Artificial Intelligence on Casino Operations
Artificial Intelligence (AI) is revolutionizing the casino sector by optimizing operations, enhancing customer interactions, and refining security measures. According to a 2023 study by the International Gaming Institute, AI tools are expected to raise operational effectiveness by thirty percent in the next five years, enabling casinos to better serve their clients. One distinguished person in this evolution is David Schwartz, the previous director of the Center for Gaming Research at the University of Nevada, Las Vegas. He has been crucial…